Search engine optimization (SEO) professionals, internet designers, and bloggers get plenty of tips from varied specialists to remain contemporary and abreast of the present trends in web site optimization. However what will Google got to provide on the subject? Find out during this assortment of tips, guides, resources, and tutorials straight from Google.
In the following resources you will find guides for beginner’s to a genius level manuals. Also please note that following resources will not reveal the secrets that’ll guide your site to the first page in Google SERP 🙂
1. On-Page Website Optimization
Beginners Guide for SEO
The SEO Started Guide contains a lot of useful Google advices on best practices that need to be implemented on your website so search engines can easily crawl, index and understand you website content.
Webmaster Guidelines
You should follow the webmaster quality guidelines to keep your website in Google index, and also Google rank. If you not follow these rules you will be penalties from Google and your sales, visitors will go down.
Creating & Submitting Sitemaps
XML sitemap is the fastest way your website content to be indexed by Google. You can read and watch the video in the creating sitemap guide. Also you should carefully read and understand XML structure.
HTML Improvements in Webmaster Tools
Webmaster Tools are an excellent resource for HTML improvements. You can improve the user experience and performance following simple recommendation from webmaster tools. Also you will receive a list of duplicate meta-descriptions, missing title tags and non-indexable content.
Crawl Errors in Webmaster Tools
The Crawl Errors report is one of the most useful functionality offered in Google Webmaster Tools. You will receive a notification in Webmaster Tools if you have DNS issues, server connectivity issue, problem reaching the robots.txt file, even you will get a list of pages returning 404 error.
2. Training Resources
Google Basics
Take a look at this resource to understand and discover how Google discovers, crawls and servers web pages.
The Short Cutts – The Actual Answers To Every Matt Cutts Video
Matt Cutts, the head of webspam team at Google, has recorder a large number of videos including suggestions to help webmasters to create top quality websites that contains quality content and correct structure. His site The Short Cutts contains all his videos containing answers for various questions related to SEO, SERP and spam.
Webmaster Central Blog
You should subscribe to Google’s Webmaster Central blog.
Webmaster Academy
Test your website optimization skills at the Webmaster Academy. This academy is a well-organized learning/testing center for your Webmasters tools knowledge.
3. SERP Optimization
Author Information in Search Results
Really useful feature from Google is Google authorship. Some analysis point that increase in CTR can be even more than 33%. What this authorship means and how it’s shown in SERP. As you can notice from above image, authorship is something like rich snippets, but it shows the actual author of the post, and as you can see picture is added from the left hand side of the excerpt.
Author Rank is also a thing that need to take in account, it’s still not official active but you should take in consideration. This resource demonstrates how to setup authorship on your posts. However there are a few other ways how to set up. You can take a look at the Google authorship tutorial.
Linking a Google+ Page to Your Website
Something similar to Google Authorship is linking your Google+ page using rel=publisher tag on your site. It helps to build relationship with friends and followers. Also gives Google information they can use to determine the relevancy of your site to their queries in Google Web Search.
Rich Snippets & Structured Data
Really cool things from Google are rich snippets. They are a special markup for your website that enables your content to be shown more attractive in SERP. Rich snippets inserting a microdata in your webpages. It helps to get better CTR, because your content is more easily noticeable in SERP.
4. Reporting & Testing
Get Started With Google Analytics
You will find there videos and article that can help you a lot to get most from the website analytics.
Content Experiments (A/B Testing)
Definitely the most useful and awesome free tool that will help you with CRO. Now integrated into the analytics offers unlimited content experiments that allow you to test multiple versions of your webpage and determine which one you will use in production.
Structured Data Testing Tool
And at the end, one more awesome tool for testing rich snippets appearance and authorship. This tools allows you to preview the actual look of microdata you have implemented in the code.